How to Start an Employee Advocacy Program
Last updated: 2026-06-20
Step 1: Set goals and KPIs
Pick 2–3 measurable goals: participation rate, impressions, inbound leads, or applications from shared hiring posts. Align leadership on what success looks like in 30, 60, and 90 days.
Step 2: Choose content themes
Start with hiring, customer stories, product updates, and thought leadership. Marketing drafts posts; legal or leadership approves sensitive topics.
Step 3: Onboard employees
Send invites, explain why advocacy matters, show the one-tap share flow, and recognize early participants. Make the first share easy - employees should connect LinkedIn once and share an approved post the same day.
Step 4: Measure and iterate
Review participation weekly. Double down on posts employees actually share. Retire content that underperforms. Refresh the library monthly.
Frequently asked questions
How many posts should we launch with?
Start with 5–10 approved posts across hiring, wins, and insights. A small fresh library beats a large stale one.
Related guides
- Launch checklist template
- Launch guide article
- Choose software
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