Employee Advocacy Platform
Last updated: 2026-06-20
Core platform capabilities
A complete advocacy platform includes content creation, approval workflows, employee notifications, LinkedIn sharing, share history, analytics dashboards, and admin controls. Optional AI assist can help marketing draft posts faster, but approval before sharing remains the governance layer.
Who uses an advocacy platform
Marketing and comms teams curate content. Owners and admins manage billing, invites, and org settings. Employees consume a simple feed and share approved posts. Leadership reviews participation rates and top-performing content.
Launch timeline with Ampli
Most Ampli customers launch in under one week: sign up, invite employees, approve first posts, and measure first shares. No professional services required for standard B2B advocacy programs.
Frequently asked questions
How is an advocacy platform different from an intranet?
An intranet hosts internal communications. An advocacy platform is purpose-built for external social sharing - especially LinkedIn - with approval workflows and share analytics.
Related guides
- Employee advocacy software
- How to start a program
- Measure ROI
Ready to launch employee advocacy?
Start your 30-day free trial. $249/month (first 20 users included).